A new study by MTV
Being young: an “attitude” that can last until 34

A new study reveals that the “golden age” of youth is between the ages of 25 and 34, and that this period is really more a question of “attitude” than it is “demographic.”

The investigation, done for MTV, also proves that there are three stages of youth: “discovery, exploration, and the golden age, which ranges between the ages of 25 and 34.” It is during this period where the highest indicators of happiness, confidence, and buying power are found.

Those that are between the ages of 25 and 34 have, according to the report, almost double the personal health, “more direction, and more confidence compared to their teenage counterparts, who find themselves with the growing pressure of discovering who they really are and trying to become successful, which makes them feel less happy and more stressed.”

“The study which we named ‘The Golden Age of Youth’ is a global project that we developed together with all the MTV’s in the world, which allowed us to analyze more closely and understand more deeply this segment denominated young, which has presented such variations in current times,” explained Carlos García, Director of Business Solutions for MTV Networks Latin America.

According to the report, based on attitudes and behaviours of 28 thousand men and women between the ages of 25 and 34 of around the world, the moratorium period (and the prolongation of responsibilities) extended farther from the ages which most people consider youthful.

Such a phenomenon was produced due to several factors, among which can be found the increase in life expectancy sine 1950 onward.

That is why the investigation highlights “the youth can no longer be considered purely in demographic terms;” in any case, there is a continuation of the latter.

The investigation took place during last year in 17 countries: Germany, Saudi Arabia, Argentina, Australia, New Zealand, Brazil, China, Denmark, United States, Spain, India, Italy, Japan, Mexico, Holland, Poland, United Kingdom, and Sweden.

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